| There are a multitude of articles that
will tell you about the problem…. Search engines generally can't
read '?' or '&' in a web page address. So, if you use a database
with your web pages, or if you pass information through an address
using these characters, the pages cannot be found by the search engines.
Why is this a problem? Well, imagine you have a site with an online
store. You have 1000 products in the store and each one is accessed
with a web address like this:
http://www.mystore.com/products.asp?id=754
All the search engines will see is everything up to "products.asp".
They are blind to everything after '?'. This means that the search
engines will find none of your 1000 products because they can't
read the full address, and that's 1000 less opportunities for someone
searching the web to find your site. Wouldn't it be great, though,
if someone searching the web could search for your products? Well,
the good news is, now they can…
Dynamic Linker is an ISAPI filter for Microsoft Internet Information
Server (IIS). It can process a web address in such a way that the
search engines are able to read it in full, and so access all the
information on the resultant page correctly. So, how does it work?
Let us take the example address above:
http://www.mystore.com/products.asp?id=754
Using Dynamic Linker, the address is re-coded like this:
http://www.mystore.com/dynalink/id/754/products.asp
When the page is called using this web address, it is processed
by the Dynamic Linker filter that then retrieves the correct page.
For the search engines, there is no '?' or '&', so they are
now able to read the full URL and index the results. What this means
is that your previously 'hidden' site is now fully accessible for
the search engines to find!
Dynamic Linker requires no detailed technical knowledge to install,
and no complex programming to use. We have even provided example
code to help you use it with ASP, PHP, and Perl!
So, why not take Dynamic Linker for a test drive today! You can
download a trial version from here. If you have
any questions in the meantime, why not check out our FAQ
section? Finally, if you are ready to buy, click here
and you could be using Dynamic Linker in minutes!
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